Article 1. GRANT OF FRANCHISE LICENSE
1.1 License Rights. I hereby grant you the right, during the term of this agreement, to use the service/trade mark of “Freakie Fries. ” You are licensed to operate the franchised business under such name and such other trademarks, service marks, trade names, logotypes, commercial symbols and copyrights as we may designate from time to time solely for the purpose of identifying and advertising the franchised business. You are designated as a participant in our system while operating your franchise.
1.2 Single Site. We grant you the right to use and operate from a single, approved site under the service/trade mark of “Freakie Fries.” Such business shall be conducted by you from your approved site which may feature our trademarks, service marks, trade names, logo-types or commercial symbols and approved materials within a designated exclusive territory. You have no right to delegate, franchise or sub-franchise the right to use the marks or to authorize independent contractors or any third party with whom you transact business to use the marks.
1.3 Use of Marks. You shall use the marks in signage, business cards, stationery, promotional materials and advertising only in the form, manner and extent required or permitted as set forth herein, or by the Confidential Business Operation Manual or by me. You shall not use any of the marks as part of your trade or corporate name but may file appropriate notices required under an applicable fictitious or assumed name law.. You may not use our registered name in connection with the sale of an unauthorized product or service or in a manner not authorized in writing by us. You must notify us immediately upon learning about any infringement or challenge so we can take whatever action we deem is necessary. You must not directly or indirectly contest our right to our trademarks, trade secrets or business techniques that are part of our business.
1.4 Trade Practices. You agree that I will have the sole rights to certain proprietary trade practices, should they arise, pertaining to our business practices and procedures and that no goodwill associated with any of the trade practices shall inure to you. It is further agreed that the items of this developing trade practice constitute my trade secrets which will be revealed to you in confidence and you will not, at any time during the term of this Agreement or any time thereafter, use or attempt to use the trade practices in connection with any other entity or business in which you have an interest, direct or indirect, nor shall you disclose, duplicate, reveal, sell or sublicense the trade practices or any part thereof or any way transfer any rights in the trade practices except as authorized by us.1.5 Reservation of all Rights. We reserve all rights, except as precisely provided herein, including the right to offer or open additional company owned sites and additional franchises.